Andrew Lipsman is a familiar thought leader to those who follow digital media, advertising and the commerce ecosystem. Currently an independent analyst and consultant, Andrew produces industry research that gets wide coverage; he’s also sought for commentary on the changing landscape of retail and commerce media, which he is known for anointing as “digital advertising’s third big wave.”
As retail media networks began to gain traction in the late 2010s, Andrew’s reports on the paradigm shift defined the contours of the sector – and predicted, with great accuracy, what was to come. The first such report, “Retail Media Networks 2019,” popularized the industry-accepted nomenclature while detailing the trend’s evolution into upper-funnel formats like streaming TV and in-store retail media.
In the following years, he published seminal retail media reports including “Amazon Advertising 2021,” “Retail Media Networks Perception Benchmark 2022” and “In-Store Retail Media 2023.” Andrew is also a frequent presenter at industry conferences including The NRF Big Show, Shoptalk, Groceryshop, RMN Ascendant and the Retail Innovation Conference.
