Colosseum Strategy prepares companies and brands to compete in this competitive arena
Colosseum Strategy launched in 2023
We’re a team of professionals who are battle-tested in planning, starting and growing media networks and other facets of commerce media. All of us helped shape early aspects of today’s ecosystem.
This landscape is evolving fast. That’s an understatement. The way products and services are advertised and sold will be much different a few years from now.
It is imperative for brands, retailers and others to make the right moves to compete successfully and justify their investments.
Our whole brain approach
Left-Brain
Preparing for growth in commerce media often starts here and stays here. Algorithms, AI, technology and measurement are certainly important, but there’s more.
Right-brain
Optimizing the customer experience is crucial. How you engage customers with relevant content or create buying experiences that people actually enjoy can make or break your long-term success.
Enterprise
Ensuring your organization is ready to execute is also vital – and often overlooked. Leadership and teams, tools and processes, KPIs and organics, and the right partners all factor into your success.
Many companies entering retail and commerce media focus primarily on left-brain aspects of media network growth. Colosseum Strategy brings deep experience in all three.
We deliver roadmaps with a “whole brain” approach to solve each kind of challenge – technical, experiential and organizational – and to prepare your team to manage and scale the result.
Our engagement with you
Work directly with experts
We’re not a layered firm of career consultants. Our team is comprised of senior-level executives who have built and led major endeavors in retail and commerce media.
Your urgency is our priority
Retail and commerce media are exploding. Competing for share is existential. We appreciate the sense of urgency to capitalize on media network opportunities. At the same time, we don’t take shortcuts. Sound strategy is the product of thorough exploration.
Execute your strategy right away
“Actionable” is our watchword. The roadmap we create contains concrete steps to operationalize it, including specific recommendations for the right people in the right roles in your enterprise.
The narrative of our name
The Roman Colosseum is AN ICONIC site of fierce competition
Those waging battle in this storied arena went to extraordinary lengths to prepare so they could survive. Many turned to coaches and guides, called doctores, to get them ready.