Daniel Knapp has been building bridges between analysis and application in digital advertising and media since 2007.
As Chief Economist at IAB Europe, the digital advertising trade body, he is a widely regarded authority on market insights and forecasts from retail media to the wider advertising ecosystem. His models and presentations on retail media have become the de facto source of truth for the industry in Europe and the Middle East.
Having founded a programmatic advertising agency and a data science firm specialising in programmatic supply chain analysis, he has built first-in-market tools and methods for advertising buyers and sellers to leverage insights to build and optimise winning monetization strategies.
Daniel spent 11 years IHS Markit, latterly as Executive Director in the Telecoms, Media and Technology practice, leading a team of 60 analysts and consultants. His clients have included media agencies, broadcasters, ad tech firms, retailers, consumer electronics companies and telcos, as well as trade associations, regulators and major investment firms. Bridging business and policy, Daniel was associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE)
